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Front end development
I create custom web pages that are functional, visually appealing, and easy to use. My focus is on delivering a smooth and engaging user experience.
I’m
Sourelly Heredia
UI/UX Designer
I’m an experienced UX/UI designer based in Raleigh, North Carolina, passionate about creating intuitive digital products and crafting intuitive, user-centric solutions for seamless interaction and enhanced engagement.
Download ResumeAbout Me
User Experience (UX)/User Interface (UI) designer professional with 11+ years of experience and skilled in creating intuitive digital products and crafting intuitive, user-centric solutions. I possess extensive experience building applications for web and mobile that meet user needs and business goals. My experience is based in user experience design (UX), user interface design (UI), information architecture, interaction design, accessibility, and web project management.
Experienced in working with stakeholders and end users to define requirements and design needs. Experienced in the creation of personas, scenarios, user journeys, competitive analysis, information architecture, interaction designs, screen flows, wireframes, mockups, and prototypes. Possess excellent communication and collaboration skills and excellent judgment and problem-solving skills. Strong understanding of how to leverage technology to solve user problems.
Adept at managing multiple projects simultaneously. Committed to designing accessible, standards-compliant experiences (Section 508, WCAG 2.0). Excellent communication, collaboration, judgment, and problem-solving abilities. Proficient in resolving technical issues for both technical and non-technical stakeholders.
Contact MeEducation
M.S. Information & Communication Technology (Software Design & Programming)
2013 – 2017, University of Denver, Denver, CO
M.F.A. Web Design & New Media
2009-2012, Academy of Arts University, San Francisco, CA
B.S. Computer Engineering Technology
2002, SUNY IT Utica/Rome, Utica, NY
A.A.S. Computer Information Systems
1998, Sullivan County Comm. Coll., Loch Sheldrake, NY
Training
Product Design in AI | Artificial Intelligence and Users
2024, Udemy (Online)
How To Design for Accessibility: for UX Designers (WCAG 2.2)
2023, Udemy (Online)
Section 508 Web-based Intranet & Internet Information and Applications
2013, Odellus
Web Project Management
2012, International Webmaster Association (Online)
Scrum Master
2021, Percipio (Online)
Certification
Certified Internet Webmaster
9/2008, NC State University, Raleigh, NC
Product Design Skills
User Research, Interaction Design, Visual Design, Inclusive Design, Prototyping, Usability Testing
Design Tools
Figma, Adobe XD, Axure, Photoshop, Miro
My Services
What I Do
UI Design
I design interfaces for websites and mobile apps, ensuring they look great and are easy to navigate, creating a pleasant experience for the user.
UX Design
I focus on creating designs that align with the client’s needs, aiming to deliver an intuitive and enjoyable experience for the end-user.
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